To get around the hurdle that some people may not want to shop online, Groupon is also offering free delivery service to orders over $24.99, and it’s also giving people 5% of the total purchase back in “Groupon Bucks,” the site’s loyalty-focused virtual currency. The lack of membership tie-in could have its drawbacks, of course. Unlike these two, though, you don’t need a membership to use Basics. “We’re putting the bulk buying power of Groupon to work for our customers, helping them save on serious quantities of the things they buy and use every day –– all from the convenience of their home,” Aaron Cooper, senior vice president of Groupon Goods, said in a statement. The idea is that both Groupon and its customers are getting a discount by virtue of buying items in bulk, not unlike the business model followed by Costco and Wal-Mart-owned Sam’s Club. The service is kicking off with around 100 items on offer - things like Gillette razor heads, Dove deodorant, Airborne immune supplement and Pantene shampoo - with discounts generally at 20%-30% off retail prices. Starting with household, personal care and health products, the plan is to expand to canned and packaged groceries in the next few months. Today, the company is launching a new business called Groupon Basics - offering discounts on home goods to compete with warehouse-based bulk-buying clubs - that will bring it one step closer to that idea.Īs an expansion of the online e-commerce portal Groupon Goods, Groupon Basics a discounted, bulk shopping service for home goods. Last year, Groupon’s CEO Eric Lefkovsky said that his ambition was to make the e-commerce company’s Goods business more like Costco, not Amazon.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |